Niigata prefecture is facing to the Japan Sea, with the capital city, Niigata (新潟). The prefecture is known for a long and harsh winter, as well as great quality of rice and fish products.
Because they produce nice rice, there are a lot of Sake breweries and rice cracker companies. With fresh and great rice, along with polished clean water from snow mountain, their taste is just beyond description.
There are also nice touristic spots where you can feel Japanese countryside, too. Snow activity is another thing that tourists can enjoy.